A Survey of Data Mining Techniques for Predicting Online Shopping Patterns and Enhancing Customer Engagement (Simran Nagar, Prof. Jayshree Boaddh, & Prof. Rahul Patidar, Trans.). (2025). International Journal of Scientific Research in Science and Technology, 12(5), 674-679. https://mail.ijsrst.com/index.php/home/article/view/IJSRST25126390