AI-Driven Trade Promotion Optimization and Financial ROI in CPG Firms: A Thematic and Analytical Review. International Journal of Scientific Research in Science and Technology, [S. l.], v. 11, n. 5, p. 834–850, 2024. DOI: 10.32628/IJSRST52310381. Disponível em: https://mail.ijsrst.com/index.php/home/article/view/IJSRST52310381. Acesso em: 28 feb. 2026.