AI-Driven Trade Promotion Optimization and Financial ROI in CPG Firms: A Thematic and Analytical Review. Int J Sci Res Sci & Technol [Internet]. 2024 Sep. 30 [cited 2026 Feb. 28];11(5):834-50. Available from: https://mail.ijsrst.com/index.php/home/article/view/IJSRST52310381